The importance of communication in Business.

    In fact I would elaborate the title of this article a little more by adding the word ‘school’ at the end.

    I have been a lecturer for the past 5 years but this is my first year in a Business School and I am glad that I started off with a brand like Athena School of Management.

    Currently the summer internship of my junior PGPM students is going on. Most of them have been placed in good companies with interesting profiles.

    As I coordinated with a number of interested companies for profiles ranging from Business Developer to (junior) Marketing and Sales Executive to Human Resource Manager, I couldn’t help but notice one thing which repeatedly came up in every company’s requirement list : - ‘Required effective communication skills’.

    I have seen otherwise hardworking and focused candidates being rejected due to poor communication skills.

    The reason is quite clear – whether you are a marketing or sales agent, a human resource manager or a finance professional, you have to talk to a number of people (though marketing/sales and human resource professionals need to talk to others convincingly a lot more than say finance).

    But no one can deny the fact that communication is all pervasive in any business.

    You may be a one man army running a business but you still have to bargain and negotiate with your supplies, dealers and even customers.

    Business communication is extremely important. Business communication deals with various commercial and industrial subjects. It is characterized by certain formal elements such as commercial and technical vocabulary, the use of graphic and audio-visual aids and so on. Also, it must very importantly be as objective as possible, in transferring information. Effective business communication can ensure clarity; reduce wastage of time and effort (perhaps money as well) and avoid miscommunication. Misunderstandings can prove costly.

    Effective business communication also involves effective business presentations and public speaking. At the end of the day, your main goal is to market your product to a wider range of audience – potential customers; and hence effective sales presentation, emphatic opening and closing are very important to leave an impact in the minds of the audience.

    For business communication to be effective, it must be supplemented by coaching in personality development – as a meek or hesitant speaker can never really make an engaging sales presentation, no matter how good he/she is at presenting the right content.

    We at Athena also strive to ensure that our students are not only more knowledgeable in terms of a subject at the end of every course but also have the confidence and the right chutzpa to enter a boardroom meeting and engage a group of senior executives and potential business partners in an impactful way.